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Strategic Management and Competitive Advantage: Concepts (4th Edition)

Author Information

Jay Barney, William S Hesterly

Product Details

ISBN: 9780132546348

Publish Date: 07/24/2011

Publisher: Prentice Hall

Number of pages: 408

Description

Core strategic management concepts without the excess.

Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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