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Massasoit Community College Textbooks > Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture 4th edition

ISBN:1442206691

ISBN13:9781442206694

Publisher:Rowman & Littlefield Publishers, Incorporated

Authors:Arthur Berger, Arthur Asa Berger, Fred S. Goldberg

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Ads, Fads, and Consumer Culture Description

Ads, Fads, and Consumer Culture 4 Edition Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.

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